How to Create an Engaging Taproom with Captivating Visuals

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Taproom design is no longer just about function—it's about feeling. The once-standard industrial aesthetic of raw wood, exposed pipes, and metal fixtures is taking a back seat to warm, welcoming spaces that inspire connection and creativity. Think cozy textures, living greenery, vibrant pops of color, and design choices that feel more Joanna Gaines than grungy garage. The modern taproom is evolving—and for good reason.

From Garage to Gathering Place

Craft beer may have started in basements and garages, but today’s taprooms are leveling up. As customer expectations shift, craft brewery owners are listening. Today’s guests crave more than just a pint—they want a space that feels intentional, comfortable, and family-friendly. Design now leans into more refined finishes, layered textures, and thoughtful visual elements that elevate the guest experience while staying true to the brewery’s brand.

It's not just about ambiance either. It's about creating a space people want to spend time in—and share. Instagram-worthy design has become a business tool. The more visually compelling your taproom is, the more likely guests are to post, tag, and promote your space organically.

One of Our Favorite Visual Features: The Vestaboard

A standout design element we’ve recently loved incorporating into modern taprooms is the Vestaboard—a visually stunning, retro-inspired display that brings both functionality and fun. Modeled after the nostalgic split-flap signs once found in train stations across Europe, the Vestaboard is a highly engaging digital-meets-analog installation that brings movement and energy to any space.

With 132 flaps and 64 characters at your fingertips, this dynamic board becomes a centerpiece for storytelling. Whether you’re:

  • Highlighting your current tap list

  • Promoting a live event or special release

  • Displaying sports scores

  • Syncing with a music playlist

  • Posting customer messages or quotes

...the Vestaboard provides a unique and ever-changing experience that draws attention. And when the display updates? That rapid flip-flap sound triggers a feeling of nostalgia akin to typing on an old typewriter—only faster and cooler.

Design That Builds Connection

At the heart of every great taproom is a sense of place. Guests don’t just want good beer—they want to feel part of something special. Captivating visual elements like the Vestaboard, layered lighting, locally inspired art, and comfortable communal seating all contribute to a taproom that people not only enjoy but remember.

We’re passionate about helping craft beverage brands bring their design dreams to life. Whether you're reimagining your existing space or starting from scratch, we’d love to chat. Let’s explore how unique visual features—like a Vestaboard—can turn your taproom into a truly unforgettable space.

Schedule a free design consult with our team today—and let’s make your space as memorable as your beer.

Cheers!